While better known as a high-end jeweler, Piaget has been a forerunner in watchmaking innovations. Established in 1874 by Georges Edouard Piaget, a Swiss watchmaker who set up a watchmaking factory in the area of La Côte-aux-Fées within Neuchatel, Switzerland, Piaget was later continued by his sons, Gérald and Valetin Piaget who kickstarted their foray in ultra-thin watchmaking. In 1960, the brand introduced the caliber 12P, considered at that time as the world’s slimmest mechanical movement. In 2018, the brand made history by launching the world’s thinnest wristwatch, the Altiplano Ultimate Concept with only a thickness of just 2mm, and was awarded the prestigious “Aiguille d’Or” watch prize at the Grand Prix d'Horlogerie de Genève Awards in 2020.