Jaeger Le-Coultre’s was founded by Swiss watchmaker Antoine LeCoultre in 1883, establishing a watch factory in the town of Le Sentier, Switzerland. Innovations played a significant part in the brand’s rise particularly with the invention of the Atmos clock in 1928, an automatic clock that runs on atmospheric pressure. In 1931, Jaeger Le-Coultre released one of their most popular models, the Reverso, which was designed to help polo players safeguard their watches while playing on the field. Since 2000, the brand has been incorporated as a subsidiary of the Swiss conglomerate, the Richemont Group of Johann Rupert.